After slaving away on your latest blog post pause before you hit that ‘publish’ button and consider your title. What does it convey to your potential reader? Titles can be the difference between having your post read or ignored. Of course there are No Rules that will guarantee your post to get noticed, but you might want to consider some of the following.
1. Simplify – Studies show that blog readers prefer straightforward, short and simple titles to cute or cryptic ones.
2. Communicate – In a word or three tell your reader what the post is about in your title. Most people will not take the time to read something unless they know what it is about first.
3. Key Words – Try to incorporate words in your title that are likely to be searched for by readers in search engines. Get into their shoes — what search term would you use if you were wanting information on this topic? If you’re writing about Britney Spears – put her in your title and you’ll increase its ranking in the engines.
4. Grab Attention – A good title draws your readers into your post. Your post is likely to be one of many on the same topic. Your title is an opportunity to distinguish it from others like it. Imagine yourself searching for articles on a search engine or news aggregator — what would make you click your link? Intrigue your reader, draw them into your post, make them want to read more!
Of course Titles are NOT Everything you still need to post something worthwhile under them. But a title is not just the start of your post, it is an invitation for people to engage with your ideas. Put some effort into developing it and you’ll find people take that all important step into your virtual space.